In a recent episode of The Wrong Way, I used a double-outline pen in Clip Studio to draw lasagna noodles. Today, I’m going to show you how that tool works — and I’m going to show you a drawing process that takes that idea to the next level.
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In sharing advice on promoting a Kickstarter campaign, I suggested recording yourself giving a tour of your studio or workspace. I mentioned talking about the equipment you use and the special items you keep nearby — tchotchkes, trophies, mementos, etc. And I included a reminder to be sure to mention that you’re recording this video to “celebrate” your Kickstarter, use links, etc. Now, here’s the fun part. As you post this video on social media, your followers will comment about the stuff they see in the video. That’s YOUR cue to post follow-up videos with stories/commentary about those things (and more mentioned of the Kickstarter, of course! Here’s how this strategy worked for me.
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Social media has convinced an entire generation of creators to focus on numbers — followers, subscribers, likes, shares, and other engagement metrics. However, focusing on numbers can often lead an artist to make bad decisions.
Today’s Show
Looking over the dashboard for my past Kickstarter campaign, I saw something jaw-dropping.
Although I’m Kickstarting two physical books, my most popular reward tier is a digital-only package. In fact, the five digital-only reward tiers in my campaign have combined to make about 20% of the money I’ve raised so far.
Better yet, I don’t have to pay for shipping.
It seems counterintuitive, doesn’t it? After all, a Kickstarter is all about physical merchandise.
But those digital reward tiers — and digital add-ons — will help you meet your goal quicker and push that Kickstarter further.
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You want to write longform stories that are brisk and engaging, and yet you also want to optimize your comic to use social media to build an audience. It feels impossible to write a quality story and succeed on social media at the same time, doesn’t it? It’s not. Welcome to a publishing method I’ve developed called Mutli-Channel Publishing. MCP helps you to do both.
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Last year, I launched my first Kickstarter in over four years. I was shocked at how rusty I had gotten! Here’s a list of ten promotional ideas that I used to keep me on track.
The content you are trying to access is only available to members.Brad and Dave discuss finding the right balance between visual and verbal. Dave asks if too much worldbuilding is an excuse to avoid actually writing the story. And a listener asks if it’s a good idea to approach your Patreon as a customer-service job.
Today’s show
Summary
In this episode, cartoonists Dave Kellett and Brad Guigar delve into a discussion about the art of storytelling in comics, focusing on the balance between visual and verbal elements. The hosts explore how to effectively convey humor and plot points, emphasizing the importance of skill development in the medium of comics. In this conversation, Brad and Dave explore the intricacies of comic creation, emphasizing the importance of self-critique, the challenges of world-building versus storytelling, and the value of short stories in honing writing skills. They also discuss the excitement and strategies behind running a successful Kickstarter campaign, highlighting community engagement and personal anecdotes. In this conversation, Brad and Dave explore the intersection of customer service skills and creative work, particularly in the context of managing a Patreon. They discuss the importance of empathy, professionalism, and the balance between listening to customer feedback and maintaining creative integrity. Personal anecdotes from their early jobs provide insight into the skills that can be transferred to creative endeavors while emphasizing that the customer’s perspective should not dictate creative decisions.
Takeaways
Many of us struggle with humor writing. In many cases, this boils down to understanding the difference between a joke and a non sequitur. I’m going to use a case study as an example.
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In a Surviving Creativity podcast a few years ago, Scott Kurtz, Cory Casoni, and I discussed how creator reaction to the Patreon service fee announcement spiraled out of control — and had some pretty nasty consequences. During that conversation, we identified an urgent need for creators to do better regarding crisis management.
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What’s in a name? Quite a bit if you’re trying to name your book. The right title can significantly affect everything from Kickstarter pledges to audience response. And there are some very real pitfalls to avoid.
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