In an earlier post, I gave some tips on writing press releases. Now that you know how to write an effective press release, it’s important to consider an important question: Is it News? No matter how well you’ve written your press release, if there isn’t something newsworthy going on, no one will be able to bring themselves to run your piece. Judging newsworthiness is difficult — especially if you’re considering your own work. In general, here are some justifiable reasons to send out press releases:

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