The Webcomics Three-Step Program
Step One: Do a good great comic.
Step Two: Don’t fool yourself about Step One
Step Three: Monetize. Gradually.
We’ve been talking a lot about the concept of Success* this week, so maybe it’s been on my mind a little more than usual. But it seems like everywhere I look, there’s a cartoonist who is scratching their heads wondering why Success isn’t happening for them — particularly financial success. And I look at their comic, and it’s…
Amateurish. Poorly drawn. Poorly written. Poorly executed. Fails at new-reader retention. Poor social-media outreach.
And I stare in my screen in amazement.
Do these people really expect others to pay for this? Do they even see the difference between their work and the work that is earning financial success?