Ad Blocking Costs Web Publishers Big
In a post for Webcomics.con last week, I talked about the potentially damaging effects of aggressive advertising. In fact, longtime readers of this site have had this on their radars since the topic first appeared on this site in 2012! This week, Page Fair (in association with Adobe) released a report that quantifies those damages.
The Big One: Ad blocking cost publishers nearly $22 billion so far this year, according to them.
Here’s a look at what’s happening — and more importantly, how you can prepare yourself for an ad-free future.