After you register your trademark…
If you find that it’s advantageous to your business to formally register your trademark, you may think that “done is done.” But once you get that certificate, you’ll shortly find yourself hammered with secondary registration notifications — one to register in order to protect your trademark against illegal imports, another to protect your trademark in China, and so on. And each comes with a hefty price tag of several hundred of dollars.
Although it would be easy to be fooled by the very official-looking documents, a little reading and a little more common sense goes a long way. I got one yesterday that illustrates the point perfectly. At first glance, it looks very much like a bill.
Click on the thumbnail to the right to see it full size.
However, buried in the middle of a mountain of words, near the bootom, you’ll find the following:
“This is not a bill. This is a solicitation. You are under no obligation to pay the amount stated above unless you accept this offer.” This product or service has not been approved or endorsed by any governmental agency, and this offer is not being made by an agency of the government.
If you start receiving these notifications, don’t panic. Read them carefully. And, if you’re on the fence, run it past a lawyer.