Webcomics.com Poll: Promotion
This week’s Webcomics.com Poll asks: What is your most effective promotional tool?
To participate, scroll down the right-hand column and click on as many responses as apply to you. There are sure to be a large number of answers that do not appear on the pool. Feel free to discuss them in the the Comments section of this post.
Last Week’s Poll
Last week, the Webcomics.com Poll asked about some of the more popular revenue streams available to webcartoonists. This one had fascinating results that have been bouncing around my mind all weekend long. In short, we haven’t changed much in hundreds of years.
He or she drew an image at the behest of a patron who paid the artist directly and (often) requested the content of the illustration.
Fast-forward a few hundred years, and look at the results of the Webcomics.com Poll which asked about the various revenue streams open to digital publishers.
56% reported that they had accepted a commission — which varies little from age-old arts patronage.
Two responses tied for second place (at 40%): Creation of merchandise to sell off-site and network advertising. And although these aren’t as old as patronage, they still fall under the heading of traditional.
Digital solutions rounded out the top part of the list: On-site merchandise sales (28%), Digital downloads (24%), DriveThruComics.com (24%) and Kickstarter/IndieGoGo (24%).
Direct advertising sales and ComiXology shared the bottom spot at 8% each.
To see all of the previous polls, go to the Poll Archive.