Webcomics.com Poll: The End of the Schedule?
The latest Webcomics.com poll indicates another huge sea change in the webcomics business model. The question was simple: On which day(s) does your webcomic update. A surprising number of people indicated something that would have been spelled instant death a few years ago.
No more schedule
A full 27% of the respondents indicated that the has no schedule for updates whatsoever.
It’s logical to assume that the rest of the results are from the 73% left over who do have an update schedule.
That makes that 27% much more significant.
Of the scheduled webcomics, Friday was the top response, with 35% of the responses. Wednesday was second popular.
That’s pretty interesting.
When I asked the same question in 2011, Monday was the most popular update day —with Friday a close second.
And when I asked in 2014, it was Monday in a landslide.
This year, Monday is still a strong contender at 27%, with 33% edging it out for second place.
One thing remains consistent, however, and that is that no one seems to have very much confidence in posting on the weekend. Looking at the stats of my websites, it seems as if traffic consistently dips on Saturday and Sunday.
Seriously… No schedule??
But it’s that 27% of you who said they had no update schedule whatsoever that fascinates me. And like I said in the intro, I think it’s a sea change in how Internet users are consuming entertainment. And it shouldn’t be surprising. After all, entertainment providers like Netflix and Hulu have tempted users away from the Network-TV standard of scheduled entertainment. User now binge-watch entire seasons of TV series. And, to use a more apt comparison, ask any comic-shop owner where the bigger sales are — monthly floppies or trade paperbacks collecting those monthly issues into volumes.
And with potent reader outreach (social media), perhaps it’s less important for some webcomics to establish that regular update rhythm that lead to habitual reading by fans.
As I spoke about in my longform business model, perhaps webcomics is drifting away from cultivating habitual readers and edging towards enticing orbital readers.
Needless to say, I think this is a concept that merits and awful lot of discussion and consideration.
Next up, here’s another poll question I’ve asked in the past. I’m vey interested in seeing how the responses will differ in the post-Ad-Block age. Please take a moment to participate. And if you answer “other,” please hit the comments below and let us know what that “other” is.