December To-Do List
Tomorrow is the beginning of December. It’s a month dominated by holidays — both preparing for and celebrating them — and it’s the end of the year. It’s probably the most challenging months for a webcartoonist, so let’s get organized.
- If you’re shipping merchandise that may be a holiday gift (or may be used as one) you need to review the U.S. Post Office’s guide to holiday shipping deadlines. Dec. 21 is the cut-off for Parcel Post and Priority Mail shipments, if they’re to arrive by Dec. 24. Only Express Mail will suffice after that.
- Friday was Black Friday, but did you know that today is Cyber Monday? According to a BIGresearch survey funded by the National Retail Federation, 96.5 million Americans plan to shop on Cyber Monday this year, up from 85 million in 2008. Are you offering anything special in your store today?
- You’re going to be getting all sorts of tax forms in the mail this month and, if you’re like me, you’re going to throw half of them away thinking they’re junk mail. Be careful.
- Speaking of tax forms, this is your last chance to get organized for the 2009 tax season.
- It’s not too late to build that holiday buffer listed on the November To-Do List. But it soon will be.
- Speaking of November advice, did you use last week’s family gathering to test out your site’s navigation on a few of your less-Web-savvy relatives? Make a prioritized list of some of the shortcomings you notices and make a plan to address one this week. Address number two next week. And so on.
- You’re going to be tempted to either discontinue updates or post non-comic material masquerading as an update. Challenge yourself not to. Remember, it’s so very difficult to gain a steady reader, but it’s awfully easy to lose one. We’ll all experience a drop in Web traffic in the last two weeks of the year, but I’m a firm believer in putting your best out there no matter what. And when those regular readers return in January, they’ll have lot of stuff to read in your archives.
- Take a moment to share a sincere thank-you to your readers at the end of the year acknowledging their support at the end of what has been an economically difficult and stressful year. These are the people who kept you in the game in 2009. A little gratitude may be in order.
on November 30, 2009
Posted In: Articles