Covers designed to upsell
This post was kindly submitted by John Bogenschutz.
Way back when, Brad Guigar bragged about Dave Kellett’s books and how great they looked sitting on the shelf because they all had a stripe at the same height and size running across the top of the books. Since I didn’t have any books out yet I thought about how I could maximize that effect. So four years ago on my first book I put a T at the bottom of my book spine.