Having signed up for Ello a week ago, I can think of tons of uses for the new social-media site.
• It’s a good place to keep a secret.
• Or confess to a crime.
• It’s THE place on the Web to find a little peace and quiet.
• If you’re into Hipster people-watching, you can’t go wrong.
And if you’re into pretentiousness, you may have found Nirvana. Case in point: