Empire City Marketing
The e-mail was rather direct.
Subject: an oppurtunity for growth in the comic book industry
hello, i have a marketing company specializing in comics (the first of its kind) and if you are interested you can contact me at empirecitymarketing.com
Checking out their site, I can see some pretty unique pitches.
Why spend thousands of dollars on a publicist?
With a full marketing/publicity campaign spanning six to twelve weeks, our priority is to ensure that readers know about your book. How do we do this? For each campaign we use our Multiverse of Blogs, News Sites and Forums to launch a comprehensive Internet Marketing/Publicity Campaign! If ALL Comic Book Ads run in Comics, video games, and toy magazines then it can become saturated; and Ad saturation leads to a decrease in Ad effectiveness on mass media. Armed with the U.S. Comic Book and Graphic Novel Market. (Note: the text ends there)
I made initial contact with a e-mail response to the original solicitation, during which I asked a few questions. They responded (and some of those responses are listed below). However repeated attempts to set up a detailed phone and/or e-mail interview were unsuccessful.
For example, I asked what the “multiverse” (mentioned above) is, Jason Matthews, who identified himself as the owner of Empire City Marketing, responded: “The multiverse and the sales network are two things I would love explain over the phone if you have some time today. I am typing this on an iPhone and I feel like I will leave details out.”
From the site:
We use previously underestimated marketing channels for Comic Book Ads when launching a new property. We hit the mainstream readers who are already plugged into the information channels; but also, and mostly importantly, we find new readers through alternate channels such as web and print.
What are “underestimated marketing channels”? Web and print are alternate channels? Alternate to what?
The Pricing page is equally ambiguous