Mailbag: Writing a bio
Q.: I took your advice and set up an About Me page but haven’t done a heck of a lot with it yet. Lately, I seem to be doing a lot of bio-writing and frankly, I’m not particularly good at it. I was impressed with the one you have set up on your profile. It’s nicely balanced and I was wondering if you would talk a little about building a good one, please? What makes an effective bio? What do you look for when you read one? What is superfluous? What separates info for bio from say a resume or cover letter? Is there a reasonable split between personal info and professional accomplishment? How much is too much? I’m thinking it gets redundant to just copy/paste from your About page, or is that acceptable? Any big Do’s or Don’ts?