Stop promoting to other cartoonists!
You see it every day — especially if you’re a member of any webcomics-themed Facebook groups. It’s ubiquitous. It’s pointless. It’s almost entirely useless. But more importantly, it belies a huge lack of understanding about the nature of promotion.
It’s cartoonists promoting their work to other cartoonists.
Let’s discuss why it’s so bad — and more importantly, let’s identify some much more effective methods of promotion!