The future of ad blockers?
Today, the Verge reports that Ad Blocker Plus will strip ads from sites — and replace them with… ads. From the Verge:
Adblock Plus is launching a new service that… uh, puts more ads on your screen.
Rather than stripping all ads from the internet forever, Adblock Plus is hoping to replace the bad ads — anything it deems too big, too ugly, or too intrusive — with good ads, ones that are smaller, subtler, and theoretically much less annoying.
According to the report, Ad Blocker Plus had been doing this in a scaled-down version since 2011. It would (for a fee) “whitelist” certain ads that would show despite the block.
In commenting on the story, the Ad Blocker Plus spokesperson revealed, perhaps, more than they intended…