Improve your Google PageRank
Your Google PageRank is used by Google to gauge the quality and popularity — and that helps determines how near the top your site appears during a search for pertinent keywords. (The exact formula is Google’s trade secret.) If you want to be near the top in as many keywords as possible, it’s a good idea to maximize your PageRank. This is called Search Engine Optimization (SEO) and what we’ll discuss here is the tip of the iceberg.
First, a couple easy hits: Don’t fall for the spam that promises to submit your site to a truckload of search engines. And don’t accept text-only ads. Both of these could actually harm your PageRank.
Google recommends installing its Toolbar to check your PageRank. You can also find a number of free sites that offer the same thing. For my own use, I haven’t installed the Toolbar.
Back in the day, the trick was to put keywords in meta tags in your site’s HTML code — and that’s still good practice. But Google is a little slicker now, so it’s also a good idea to have a few keyword phrases in your back pocket that relate to your site. A keyword phrase is a combination of two or three words that you think people would be likely to use when they’d search for your comic. The trick is to use this phrase on your site often enough to catch the attention of Google’s spidering without going overboard or trying to hide them on the site (which is called keyword stuffing and can land you in a heap of trouble).
So, if one of my keyword phrases is supervillain comic, I might write “don’t forget to visit your favorite supervillain comic at C2E2” in one post and “‘Secret Six’ is a favorite supervillain comic of mine” in another. I don’t go out of my way to use the phrase, but if it fits, I consistently use that same phrase (as opposed to “comic that features supervillains” for example).
Google also tracks keyword density — the frequency of keyword phrases on your site. Again, I advice caution. It’s one thing to try to get an edge on your PageRank. It’s quite another to find yourself accused of “Black Hat SEO.”
One tool you might want to check out is the Google Toolbar. You can, among other things, track your keyword density with it. Google has recently announced a keyword tool (it’s in Beta) that might prove useful as well.
Make the most of your <title> tag. Don’t waste an opportunity to get a few choice, descriptive keyworks up there. Since Google uses this information when yielding a search result, it’s your best bet in enticing someone who does find your site in a Google search to actually click the link.
Google looks at both links to and from your Web site.
PageRank is also determined by links to your site from other sites. You can nudge your PageRank up by exchanging links with other sites that fall into the same classification as yours.
If you haven’t done so yet, you should take a few minutes and submit your site to the Open Directory Project. Make sure to submit it to the proper subcategory of the proper category. Be patient. Each link is verified by a human editor.
Add <alt> tags to your image. It’s helpful to your visually impaired readers and it an opportunity to hit those kewords every now and again where Google can track them.