If you want to improve your SEO, you’ve got to get good at tagging your comics. Your site needs meta tags. If you use Yoast SEO (and I recommend it) you’ll be posting a focus keyword for every comic you publish. And if you post your comics on a third-party platform, you can bet you’ll be plugging in some keywords.
But what keywords should you use? Which ones get used the most — and therefore are more likely to be used by readers looking for your content?
I’ve got a little Pro Tip for you…
Google Keyword Planner
Leave it to Google. You need an AdWords account to use this tool, but it’s worth it. Google Keyword Planner helps you gauge the popularity and strength of individual keywords. Plus it shows you an entire list of related keywords that you probably hadn’t thought of yet. From Google:
Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.
You can use Keyword Planner to accomplish the following tasks:
Research keywords. Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, your landing page, or different product categories.
Get historical statistics and traffic forecasts. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get forecasts, like predicted clicks and estimated conversions, to get an idea of how a list of keywords might perform for a given bid and budget. These forecasts can also help guide your decision on which bids and budgets to set.
It’s important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.