Social media — “I don’t know what to say”
It has come up in almost every conversation I’ve had with creators who want to use social-media more effectively:
“I don’t know what to say.”
Ironically, this is where our instincts as creators steer us wrong.
We, as content creators, look at social media as something we should be creating content for. After all, it’s what we do.
But equally important to original content is shared content and commenting on the content of others.
I always cringe a bit when someone claims they can’t do social media because they don’t have anything to say. Saying stuff is only about 1/4 of an overall social-media strategy — along with sharing other people’s content, commenting on other people’s content and “commercial” messages about your webcomic.
And, as we’ve discussed months earlier, this can be a part of an overall strategy of building goodwill among fellow creators. We should be sharing other creators’ messages routinely — both commercial and non-commercial ones. This give our own feeds a little variety, and it makes it that much more likely that those creators will help amplify your own social-media messages.
Remember: Social media rewards creators AND curators. If you don’t have anything worthwhile to share right now, curate someone else’s brilliant tweet or status update. They’ll be more likely to do the same with you. It is, quit literally, a win/win situation/