Yoast social-media specific images
Yoast SEO has long been a plug-in strongly endorsed by Webcomics.com. But a recent update has made it even more useful. Using its new social-media interface, you can fine-tune how your comic is presented when someone links to it on Twitter or Facebook.
Here’s a quick tutorial to help you use it wisely.
When someone links to your comic from Facebook or Twitter, the sites use a fairly arbitrary crop in their previews.
FACEBOOK FAN PAGE
None of those crops are great. Although the Facebook Fan Page doesn’t necessarily crop the image, it shrinks it to such a great extent as to be almost useless.
The Yoast SEO plug-in lets you upload perfectly-sized images to override the default crop-on-the-fly process.
As you’re prepping your comic post, scroll down to the Yoast widget. It looks like this:
Although I strongly recommend completing the entire widget — and following the helpful prompts that aim to improve your SEO standing — we’re going to talk today solely about the social-media interface. (I’ve circled it in red in the illo above).
The Facebook section lets you tailor the headline and read-in text that appears when someone posts the comic on Facebook. That bottom section is for uploading a special image sized perfectly for Facebook — 1200 x 628 px.
You can toggle to Twitter by using one of the two tabs at the top of the widget. The interface is identical — allowing you to upload an image perfectly sized for Twitter-sharing: 1024 x 512 px.
Now, very few of us do the kind of work that fits into either of those aspect ratios. But I see this as an opportunity — not a drawback. I fit as much of my comic into the area, and then I use the rest of the space for what advertisers call a “call to action.” In other words, I put a little message out there. On Twitter, it’s a brief intro to the comic itself, and an invitation to read the entire work on the Web site. The result* looks like this:
*It looks like I need to add a little border space to avoid some unintentional cropping.
On Facebook , that message is joined by an encouragement to “Like” the post in order to receive more posts from the Evil Inc Facebook Fan Page.
I keep these pre-sized Photoshop templates on my desktop to quickly and easily process comics once their finished. Here’s the Twitter template.
…and here’s Facebook.