This was originally posted in the forum, but I’d like to bring it out front to open it up to a wider discussion.

Q: I’m curious as to what the best way of determining how many readers on one’s comic website. I have Google Analytics enabled on my page and my web host provides its own statistics, but is there a certain way to define how many “readers” I have? I’d like to find a specific number or average of people who return each update to read.

The short answer: No.

Look for the statistic “unique readers.” That’s the best estimate you’re going to get. And it’s just that. An estimate.

Here’s why…

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