While I was tabling at Emerald City Comicon, my neighbor, Tavis Maiden, caught me looking at a recent tweet of mine. I had a large number of “favorites,” but a much smaller number of retweets.

“I don’t want ‘favorites,'” I grumbled, “I want the retweet!”

He said he was recently making the same point with some other webcartoonists. He said that, as webcartoonists and self-publishers, we should be more generous with our social media habits. We should do this primarily out of kindness. But there’s a component to this philosophy that is self-serving, too.

Good social-media habits always come back to bolster your own outreach. Here’s how.

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