Lately, I’ve been re-doubling my efforts towards blogging. There are two reasons. First, with two updates a week, it’s not only more important to take that opportunity to try to get my messages across, but it’s much easier than when I was doing a daily strip. Secondly, now that my business has shifted from a ad-supported to a subscriber-supported model, it’s crucial that I try to make that blog a bigger part of my outreach.

What I have found is that I have been able to use my beefed-up blog as part of a greater social-media strategy as well. And it’s all thanks to a very simple HTML tag.

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