If it’s not someone lamenting that his Kickstarter failed to achieve funding (while others seem to magically skyrocket), it’s a longform-comics creator insisting that it’s harder to do longform on the Web than it is to do other kinds of Web entertainment. Or a creator insisting that they couldn’t possibly devote the required time to social media. Excuses abound.

I want to take a few minutes and discuss this in a meaningful way because I strongly believe that this kind of thinking is dangerous. There’s no magic to Kickstarter or to longform comics or to social media (or to anything else, for that matter). If you fulfil the requirements (and if your work is good), you will succeed.

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