One of the most useful features in Google Analytics is the ability to create Custom Reports.

These are reports that you can design that compare data in a specific way using Analytics’ dimensions and metrics. If that sounds a little confusing, it helps to remember that “dimensions” describe data and “metrics” measure data.1

Here are a few that I’m experimenting with and learning a great deal from. You can experiment with making your own or you can click “import from gallery” and find hundreds of plug-and-play customizations.

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