Originally, a non-backer coming to your Patreon page would be greeted with your video in a prominent position. Under that was your written solicitation, and along the right-hand corner, a column of reward tiers. Patreon is rolling out a change to that. In the new format, the video and the written outreach are downplayed under a prominent display of the reward tiers. Here’s why they did it — and how you can use the new landing page to full effect.

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