A cartoonist was sharing some advice they got on a recent webinar. The instructor suggested that a comics artist should keep a reader moving through a book by placing something enticing at the end of the page. This is a wonderful way to approach a book. It’s fantastic! It’s downright TREMENDOUS! …if the year is 1983 and you’re signed by a print publisher. But… since it’s the year 2020 and you’re trying to build an audience on the Web, let’s talk about strategic layout based on story beats.

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