Q.: I’m going through the process of setting everything up for the launch of my webcomic, and I’ve run into a couple of questions regarding advertising. I fully intend to have ads running on my site, and the mechanics of doing so isn’t an issue, but, should I put ads up straight away, or wait until I have an audience? Is there any point in setting up ads before getting an audience? Related to that, what should I charge for advertising when I do start showing ads?

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