If you’re running ads on a CPM (cost per thousand views) basis, it’s in your best interest to generate as many pageviews as possible. Priority One, of course, is to do the best comic you possibly can. Second on the list is to engender a sense of community among your fans. Third is maximizing your archives, and last month, I discussed a few thoughts about maximizing your pageviews by finding creative ways to send your readers back through your archives.

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