Today’s Archive Dive comes from last year when we talked about Search Engine Optimization.

Don’t let anybody misinform you: Search Engine Optimization (SEO) matters, and it matters a lot.

Although it should go without explanation, here’s why: Google is the Number One Web site in the world (with an estimated 900 million unique visitors a month). Yahoo is Number 3, and Bing is Number 10.

And most of those people are on those sites for one reason and one reason alone: They’re looking for content. It boggles my mind that the same people who are yearning to extend the reach of their comic beyond the “webcomics community” can’t see the value of SEO. It is — absolutely — your ability to reach new readers. And that’s what we’re all trying to do, right?

So, SEO… if you underestimate it, you’re making a grave mistake.

To that end, I wanted to share ten tips I’ve collected to help you move towards optimizing your site’s SEO potential. They’re easy, intuitive, effective ways to improve your ability to grow your site.

Read the entire post and comment there.