Sadly, it’s not uncommon for me to see a GoFundMe campaign to help a family in need raise the money for an astronomical medical bill. But recently, I saw a GoFundMe campaign that sought the funds to launch a print comic book. My initial reaction was shock. This was a commercial enterprise in a place typically reserved for charitable donations! But beyond that, it made me sad to think that someone could have such a vast misunderstanding of simple business basics.

Here’s why I think that using GoFundMe to launch a new project is poorly-thought-out…

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