In talking about a proposed micropayment system, a member made the following remark:

If I’ve got nothing to lose and a few bucks to gain, why not?

It’s an excellent question. In fact, it’s representative a thought-process that leads many of us to make a significant number of decisions about our online businesses. Let’s face it: Most of our daily decisions are “Nothing To Lose” decisions.

It deserves a thoughtful reply. So I’m pulling the conversation out front with a Site Post because I think there’s a side-issue here that could stand some deeper exploration.

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