The general rule for convention signage is simple: Get your message up high. Vertical signage is most likely to be seen — and the higher the better. That’s why one of the oldest Webcomics.com Member Benefits is with BannersNStands, a company that specializes in vertical banner stands. It’s a crucial part of a comic-convention booth display.

The second-most-important convention signage rule is to have all of your products clearly marked with descriptions and pricing. There are a number of ways to do this. I’ve used Post-It notes in the past to affix prices to my merchandise. Colored stickers work well, too.

But exhibiting at Chicago Comic Con this past weekend reminded me of another old favorite…

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