The crowdfunding video is a deceptively difficult nut to crack for many of us. It’s a crucial aspect of a successful crowdfunding campaign. But we cartoonists don’t tend to exactly excel in the skills required to do this well. Recently, my friend, Dave Kellett launched a Kickstarter campaign that featured a video that was done so well, I wanted to use it as a case study in Doing Things Right.

Let’s talk about everything that comes together to make this work effectively…

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