You might be missing an important opportunity to promote your Kickstarter.

When you initially set up your Kickstarter, you gave it a title.

For example, Evil Inc: Power Couple is the name of the Kickstarter I’m running right now.

You should set aside time at least once a day to search for this title on your social media platforms, especially Twitter and Facebook.

You see, when a backer makes a pledge, they are encouraged to share their happiness with a couple of buttons, one for Facebook and the other for Twitter.

This brings up a very nice pre-formatted message, but it doesn’t include your social media handle.

And that means that you may be getting personal endorsements out there and you don’t even know it!

This can be a crucial part of your promotional outreach because, let’s face it, nothing beats a personal endorsement.

And as a content creator, chances are you have a much bigger following than your backers.

Therefore to maximize the effectiveness of that endorsement, you need to repost it or retweet it.

But if you don’t go looking for it, you’ll never know that it’s there.