Serif Ltd is offering the newly updated versions of its Affinity software package at 40% off. This is a one-time fee, with no subscriptions required and substantial cross-platform capabilities. This includes Affinity Designer, Affinity Photo and Affinity Publisher — offering professional photo editing, publishing, graphic design and illustration. This is clearly aimed at taking a chunk of Adobe’s market share during a time when they’re facing dissatisfied users. It’s a brilliant strategy. After all, they borrowed it from the best.

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