Well, folks, we’re in November. The election is over, and the holiday advertising season is in full swing. Here are some things that ought to be on your radar.
If you’ve prepped them, now’s the time to start offering them on your site. If you haven’t, you’ve got the weekend and some very good digital printers like NextDayFlyers, OvernightPrints and PSPrint. Get a move on.
Same deal. People are buying their 2013 calendars right now. Now’s the time to start offering yours on your site. And if you can assemble one in the next couple of days, consider using a POD vendor such as Lulu to to make them available quickly.
Don’t gorget, the ad space on your Web site is valuable — even if that value isn’t being realized by advertisers right now. If you’re using Project Woinderful, you can make your default image a house ad. And if not, you can always ad some house ads to your Web site manually. Use that space to get your message out if you want your share of the holiday-shopping money that’s going to be spent in the next eight weeks.
‘Tis the season to…Blog?
If you’re using other ad services — such as Google AdSense, PulsPoint, Tribal Fusion, etc. — remember that those sites use spiders to determine which ads go on which sites (and how often). Your comic is an image — and that’s not spider-able. That means this is a crucial time to make sure your pages have as many words on them as possible to help those little spiders to categorize your site for advertisers. Redoubling your blogging efforts should pay off in increased ad revenue.