This post was kindly submitted by Benny Powell.

For those who may have noticed, I tend to analyze things from a business standpoint. — I dissect things and weigh them from various angles. This includes packaging to a great degree. — One of the things I learned over the course of years in business is that your customers who order from you are your greatest asset… and the last touchstone you have with them is what kind of packaging they receive their orders in.

Yes, that’s right… I believe packaging matters.
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