Forget the Stretch Goal. The Add-on is where it’s at — especially if it’s a digital add-on!

Whenever a Kickstarter campaign attains its goal, it’s expected that the creator will announce a Stretch Goal. I know that was the expectation when I hit my funding goal with two weeks of campaigning to go. But I really didn’t have a good Stretch Goal lined up. My readers have never strongly supported merchandise outside of the graphic-novel line, so maquettes, action figures and toys were out.Heck, I’ve never even seen a strong enough demand for hardcover editions to justify that expense. Besides, adding all of that stuff to the mix means accounting for extra shipping expenses, and I wasn’t certain that I was going to be able to hit a Stretch Goal if it accounted for all of the extra money that would be needed.

And — really — now that I’ve reached my goal, isn’t it wiser to simply run up the numbers for the current Kickstarter? I mean, I have a three-volume omnibus book that I want to pitch to my readers, but I think it’s better to let that stand on its own merits — with its own Kickstarter.

However, I did want to maximize the money I’d be able to generate in the next two weeks of Kickstarter funding.

And that’s when I discovered the beauty of the Add-on.

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