At the beginning of the year, I wrote a post titled “Rethinking the ‘Webcartoonist’s Secret Weapon’.” In it, I described how the decrease in ad revenue that I was experiencing was making me look at my archive in a different way:

“The archive was once the webcartoonist’s secret weapon. A big archive meant big ad-revenue dollars. Binge-readers generated significant returns on CPM advertising, and long,winding archives means plenty of SEO-based opportunities for a new reader to discover you.

Although SEO discovery is still important, ad revenue is a much smaller factor than it was a few years ago.”

I’ve been carrying that re-thinking a little further, and I’d like to share my thoughts with you.

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