I got a Facebook friend request from a cartoonist, and, as usual, I accepted. Within seconds I got a “thanks for the add” direct message. Friending is not exactly an “add,” but I decided not to split semantic hairs. I sent him a thumbs-up icon as an acknowledgement.

Immediately, he direct-messaged me his business card. (Please read Business Card Etiquette if you haven’t already. It applies to digital business cards, too.)

I unfriended him a few minutes later.

Why? Because he was annoying?

Partly. But mostly I did that for one, important reason…

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