Social media undoubtedly changed the landscape of digital publishing. It has taken the focus away from individual websites, and it moved the game to a small handful of of hubs — with Twitter and Facebook being the largest. But in doing so, social media itself has shifted — in a very fundamental way. And if you’re still approaching Twitter, for example, the same way you have for years, it may be time to update your thinking.

‘Cause that Twitter doesn’t exists anymore.

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