“I’ve been trying to do the whole Curating thing like you’ve been saying (primarily on Facebook), but I haven’t noticed any difference.”

That was the comment from a webcartoonist who was struggling to get traction on social media with their comic. When I looked at their Facebook page, I realized that we needed to have a discussion about two topics:

• Understanding Curation better
• Understanding the WHY

With their permission, I’m going to share some of our conversation because I think it points to some universal misunderstandings about how social media works.

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