Social media has gotten more sophisticated. Your posts need to adapt. Video outreach is not only easy but, according to strategic marketing agency Insivia, viewers retain 95% of a message when they watch a video ‚ compared to 10% when reading it in text. And since social-media posts with video have 47% more views, according to HubSpot, the time is now to start re-thinking how you’re posting your work — and how video can play a part.

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