It’s one of the most frustrating parts of promoting a Kickstarter — communicating that long URL. Sure, you’re provided a truncated version. But have you ever tried to point podcast listeners to http://kck.st/2HQTXbr? Luckily, there’s a better way.

URL redirect

When I launched my Kickstarter, I bought the domain newevilbook.com. It’s short, it’s descriptive, and it’s easy to remember. Most domain registrars offer free redirects, so it was quite simple to redirect the domain to my Kickstarter page.

Then, whenever I promoted my Kickstarter campaign on social media, I used that URL. I used it on my website. And I used it on podcast appearances.

As an added benefit, when this campaign closes and the next one launches, I’ll update the redirect, and any old promotion that someone stumbles across will lead them to the new project.