Custom Reports in Google Analytics
One of the most useful features in Google Analytics is the ability to create Custom Reports.
These are reports that you can design that compare data in a specific way using Analytics’ dimensions and metrics. If that sounds a little confusing, it helps to remember that “dimensions” describe data and “metrics” measure data.1
Here are a few that I’m experimenting with and learning a great deal from. You can experiment with making your own or you can click “import from gallery” and find hundreds of plug-and-play customizations.
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