If you want to improve your SEO and your ad revenue, fix your broken links. Broken links bring your Google PageRank down, and advertisers prefer sites with high PageRank scores. (And so do search engines.)

Don’t think you have broken links? Here’s a quick eye-opener. First type a few random letters after your URL in a Web browser. You’ll get an error page. Note the title of the page. (On Evil Inc, it includes the phrase “Page Not Found.”)

1. Sign in to Google Analytics, click on Content -> Site Content -> All Pages.
2. For Primary Dimension, select Page Title.
3. Enter the page title that you noted earlier (in this example, “Page Not Found”) into the search box and click Enter.
4. In the results, you’ll see an entry such as “404 Error – Page Not Found.” Click on it.

Yikes.

You now have a list of broken links for your site — prioritized by the number of times that users have unsuccessfully tried to access those pages.

Of course, now you have a daunting laundry list of broken links to fix. Don’t panic. Here’s how you can handle the job with ease.

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