Community building is perhaps on of the most important components of a webcomics success that there is. Every beginning webcartoonist wants to be able to success in terms of pageviews and unique visitors. They think a larger audience will automatically yield larger revenue. But as it happens in so many other aspects of life, it’s not about size — it’s about how you use it. I’ll take a webcomic with a small readership with an intense sense of community over a large, disjointed readership any day.

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