Mailbag: Multiple-Domain Branding
Q.: I have several elements to my work, a children’s book, a young-adult graphic novel / webcomic, and an adult graphic novel. I also have a strong desire to launch a small press publishing company as an umbrella for my work (and possibly others). How do I split up these different hats in terms of domain branding? Most webcartoonists seem to have the name of their comic as the domain name, then buy a new domain if they do a new comic. Others put the titles under subdomains of one, main domain. My particular problem with the young-adult graphic novel is that I want to market to 12-to-16-year-olds, and I can foresee that being a bit tricky in terms of a 34-year-old man pursuing a young readership. (My story is based on my 12-year-old daughter.) I have brought a bunch of domains to go either way, but with my first-ever con fast approaching, I feel none the wiser.
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