One of these days, I’m going to re-name this site “Being Dumb So You Don’t Have To Be.”

Here’s what happened. I offered a recent storyline to my readers as a digital download (PDF and MOBI versions) to test the waters for an idea I’ve been knocking around in my head.

Remembering Rich Stevens’ impressive success with a free iBooks offering recently, I rushed to my Web stats the morning after I launched the project, eagerly looking for the section in which I could find stats on the downloads of those two files — onlt to find that no such section exists. No worries, that’s what Google Analytics is for, right? Nope.
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