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This is a re-post from the Webcomics.com archive. If you’ve ever been curious about the kind of information, tutorials and advice that you’ll get as part of your subscription to Webcomics.com, this is a good example.

If you’d like to join the site, you can get a 12-month subscription for $30 — or you can get a one-month Trial for $5 … with no obligation after your 30 days expire.  For less than three bucks a month, you can get a steady flow of information, tutorials and advice targeted towards your webcomic business — plus a private forum to discuss issues with other professionally minded cartoonists.

I’ve been working though Google’s Digital Analytics Fundamentals workshop. It’s a free online course that is designed to help you use and understand Web traffic data better, and I highly recommend it.

One of the repeated themes is that you need to know your business objective(s) before you can implement intelligent data tracking. And that’s where I came to a bit of an existential crisis: What is the business objective for my webcomic?

It sounds funny… do be doing something for this long and to be unable to easily answer the question, but to be honest, I was a little torn between two choices. On one hand, the easy answer is that my business object should be that of a typical content publisher: Encourage frequent visits from new and repeat users. On the other hand, it’s very tempting to say that my business objective was that of an eCommerce site: Sell products — in this case, printed books and digital downloads.

My core business revolves around the former, but expanding the latter would definitely be a good thing.

It’s not such an easy answer, is it? I mean, the knee-jerk response is to define oneself as a content publisher — and for good reason… that’s exactly what we are. However, it’s very tempting to see the effect of considering one’s site as an eCommerce site, with the objective becoming using that daily comic to drive sales of books, T-shirts and other merchandise.

I’m not sure that there’s a right answer — and I’m not sure that the two are mutually exclusive. In other words, I believe one could have an objective of a content publisher and track sales of merchandise as an indicator of successful audience conversion. Conversely, you could think of yourself as an online merchant and think of the comic as a way to attract potential customers, tracking those metrics accordingly.

In the end, I’ve decided that the objectives of a content publisher better suits my business, but I’m throwing the discussion out to the group:

What’s the better description for your webcomic — Content publisher or eCommerce site?

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You don’t need a subscription to read today’s post!

This is a re-post from the Webcomics.com archive. If you’ve ever been curious about the kind of information, tutorials and advice that you’ll get as part of your subscription to Webcomics.com, this is a good example.

If you’d like to join the site, you can get a 12-month subscription for $30 — or you can get a one-month Trial for $5 … with no obligation after your 30 days expire.  For less than three bucks a month, you can get a steady flow of information, tutorials and advice targeted towards your webcomic business — plus a private forum to discuss issues with other professionally minded cartoonists.

In 2009 — in the very early days of this site –I wrote a post that was titled Writer’s Block: It’s a Myth. It was a terrific lesson for me about choosing a clickbait headline for my posts. See, I chose a sensational title  to grab people’s attention and generate links (this was before the site switched to a subscription model). And the headline did just what it was intended to do. It stirred up excitement — much of which was in the form of anger from people who had experienced serious problems advancing their writing that felt very real and un-mythlike to them.

The content of the post, however, holds a very good thought to keep in mind for those times that you experience writer’s block:

• Ideas aren’t as important as what you do with the ideas
• Often, what we call “writer’s block” is more accurately defined as a lack of confidence in your ability to execute the idea in front of you well.

It’s worth a read, if you haven’t yet. But I’d like to move past identifying the problem and push forward to sharing some strategies to getting your creativity flowing during those times when it’s just not happening naturally.

Jump starting creativity

Here are some excellent strategies for getting your creativity started:

PUT PENCIL TO PAPER

For many of us, creativity is intrinsically linked to the act of making marks — writing and/or drawing. When I look back on the times when I felt my creativity had stalled, there’s a common thread — I was unable (or unwilling) to start the physical process.

So snap out of it. If you’re trying to write, start a sentence. Or re-start the sentence that you’re working on a difference way. Use different words or put them in another character’s mouth.

If you haven’t even gotten that far, don’t underestimate the power of idle doodling. Start a sketch and follow it where it goes. Fill your page (or several pages) with nonsense, free-associative sketches. It’s amazing how much inspiration comes springing out of this process.

CHANGE YOUR PROCESS

If you write in one particular setting, find a new place. For example, if you write at home, go to the park — or a coffeeshop. If you write during the day, switch it up and write at night. But be careful: Make sure you’re still actively pursuing the writing process and not simply avoiding it. In other words, a trip to Starbucks can inspire your writing — but only if you actively try to write while you’re there. If you spend the entire time chatting up the barista or simply staring out the window, you’re doing more avoidance than actual writing.

DO SOMETHING MINDLESS

Clean your room. Fold the laundry. Rake the leaves.

But do these things without the usual headphones or background noise.

Allow yourself to do these things in total quiet. Once your hands are busy, your mind will wander.

GET BORED

I love it when my kids tell me that they’re bored. Because necessity may be the mother of invention, but boredom is the father of creativity.

So let yourself get good and bored. Turn off the music. Unplug the TV.

Oh, and get far, far away from anything that will deliver you the Internet.

Remove all the distractions and then get beautifully bored.

Your mind will find something to do. All you have to do is direct it.

GIVE UP

If you’ve spun your wheels for an hour or so — and I mean really, really tried to get some creativity happening — give up. For now. Do something else that makes productive use of your time. For me, that often means pencilling some of the strips I’ve already written. Or do something that needs to be addressed for your business (are your receipts organized and filed so you can find them during tax season?). Or make that improvement to your Web site that you’ve been putting off. Just make it a point to come back to writing at your first opportunity and try again.

EXERSIZE

Get your heart rate up and keep it up. Get a good, long, tiring workout in. And then, once your body is good and exhausted, sit yourself down and write.

SUGAR AND/OR CAFFEINE

Not a health nut? Stop by Dunkin Donuts and pick up a large coffee and a donut. The resulting buzz can propel you into a little chemical-induced creativity.

Before you take this as a license to write off bad eating habits as the cost of doing business, keep this in mind: This works best when the sugar/caffeine comes as a jolt to your system. If a coffee and a donut is part of your routine breakfast, it’s hardly going to be a jolt.

AND…

What about you? Do you have a tried-and-true creativity jumpstarter? Hit the Comments and share below!

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