What should you do if one of your customers wants to return something they have bought from you?
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This great tip was passed along by Webcomics.com member Jules.
I was talking to a friend of mine who runs a tea shop and she had a great bit of advice.
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Earlier this year, during the course of one of the Hot Seat critiques, I went into a discussion on the importance of word balloons. It’s one of the simplest fixes to make in your comic that delivers the biggest return-on-investment.
Well-done word balloons increase the professionalism of your comic, they help convey the proper tone for your comic, and — most importantly — they make your comic easier to read. And smooth readability is of paramount importance when you’re working in a format that bases most of its merit in being able to be consumed quickly.
And as I wrote the critique, I began to look at my own work a little more closely. And I wasn’t crazy about what I was seeing.
Since the very first days of my first comic, “Greystone Inn,” I did word balloons backwards. I completely went against the elementary advice I gave to every novice I ever met. Instead of lettering first and drawing the balloon around the words, I drew a balloon and then later filled it with digital type.
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My brain just stormed, and I figured there’d be no better place to park this idea than right here so we can file it away for next year.
How cool would it be to do an Advent Calendar for your comic?
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This question comes up from time to time — and it becomes particularly relevant this time of year. Perhaps you’ve been asked to participate in a charity by providing art so some people can use it to generate funds that they will, in turn, give to a charitable organization. Or perhaps you’ve been moved to organize such a charity.
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This post was kindly submitted by Benny Powell.
For those who may have noticed, I tend to analyze things from a business standpoint. — I dissect things and weigh them from various angles. This includes packaging to a great degree. — One of the things I learned over the course of years in business is that your customers who order from you are your greatest asset… and the last touchstone you have with them is what kind of packaging they receive their orders in.
Yes, that’s right… I believe packaging matters.
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Tomorrow is the beginning of December. It’s a month dominated by holidays — both preparing for and celebrating them — and it’s the end of the year. It’s probably the most challenging months for a webcartoonist, so let’s get organized.
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So I don’t cause confusion, I want to put this right at the top. Your Webcomics.com membership is good for twelve months past the day you first bought it. So if you subscribed in July, you’re good until next July.
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If you disapprove of your comics being used by comic scrapers, here’s another comic scraper to be aware of.
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Today’s topic has been kindly submitted by John Bogenschutz.
Imagine this scenario:
A reader reads one of your comics, finds it hilarious, and thinks it would make a great poster. You email her back and let her know that it will be in the store in about 2 weeks and that they can check back on your website for updates on the poster’s status. You get nineteen similar emails and you reply the same way each time.
How many, of those 20 people, are going to eventually end up buying the poster when it goes on sale? If you guessed 100% you are probably wrong. In fact, I can tell you very confidently that you are definitely wrong.
Now imagine this scenario:
A reader reads one of your comics, finds it hilarious, thinks it would make a great poster, sees an ad right next to the comic to buy the poster, and buys the poster. Nineteen more people do the exact same thing.
How many of the 20 people who just bought your poster just bought the poster?
Okay, that’s obviously a dumb question.
However, I have come to find that the impulse buy is one of my most useful tools to maximizing sales. It is more rare, than common, for people to come back and buy a poster that they originally wanted two weeks. By that time they have already moved on and started dating another poster.
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